Blog

Growth should be a celebration. Yet for many small and mid-sized businesses, rapid expansion creates an immediate IT crisis. Every new employee needs systems access. Every new location requires network infrastructure. Every new customer touchpoint demands reliable technology support.

For decades, small and mid-sized businesses (SMBs) treated IT as a break/fix function: when something broke, you called your provider, paid the bill, and moved on. In a world where downtime was occasional and security risks were low, that worked.

Is your website a one-and-done project? The kind you build, launch, and then hope for the best? In the past, that was the standard. Today, it’s a recipe for falling behind.

Here’s the old way of doing things: Save up a budget, pour it into a massive website redesign, and then cross your fingers and hope it worked for the next five years. It was a stressful and expensive approach, and it's very outdated.

Last time, we explored why websites should be treated as living products, not static assets between major redesigns. Today, we’re applying the same principle to your content strategy.

Many companies often treat websites like fixed assets. They get a bunch of quotes, pick a vendor, launch it, check the box, and move on. But in a digital-first economy, that mindset costs more than it saves.

You can have the best campaign in the world, but if it hands off to a sales process that doesn’t follow through (even worse, if no one follows up at all), your leads go cold and your momentum dies.

We’ve all been there. A pipeline full of ideas instead of actual execution.

Stop Waiting for Perfect: How to Test, Learn, and Launch Without the Bottlenecks Every marketing team wants better results. But too often, “better” becomes code for “wait until it’s perfect.”

As agile practitioners of close to two decades, we are going to say this: You don’t need a scrum master or a Jira board to practice agile marketing, but you need to practice it one way or another if you want to succeed in today’s VUCA world.