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Starting today, phone calls from mobile click-to-call ads can be track through AdWords accounts.

Social media is becoming the most important element in the marketing communications mix. By using social platforms such as Facebook, Twitter, Google+, businesses are able to effectively connect with today’s digital-savvy consumers.

Google Analytics continues to change year after year.

Instagram announced a few weeks ago its intention to start displaying advertisements.

Social media ROI is as relevant today as when the discussion first started a few years ago. Executives and marketers still have high expectations for tracking the returns of their social media activities.

“Developers! Developers! Developers!” said Microsoft CEO Steve Ballmer during his speech at a developer’s conference in 2006.

Blogging is one of the most effective ways to promote your brand and engage with customers. Adding a quality blog to your website is a great way to gaining higher web traffic. However, it is not enough to just spend hours researching, writing, and uploading blog posts.

While digital media is on the rise, many companies are still unsure if they should dive into the digital world. To help companies to make this tough decision, we’ve come up with 6 signs business have when they’re ready for digital marketing:  

During an interview with BC Business, BDC chief economist Pierre Cléroux pointed out a few fascinating, yet horrific facts regarding Canadian businesses:  

Bing Ads and Google AdWords are two popular platforms for paid search marketers. Here are the advantages of each platform: