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Welcome to the second installment in our series introducing B2B marketers to the basics of social media marketing.
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70% of consumers trust brand recommendations from friends, 46% trust reviews from other customers, and only 10% trust advertising, according to a new Forrester study reported by
Bycarlah
Over the next four weeks, we’ll be running a series to introduce B2B marketers to the basics of social media marketing.
Bycarlah
Klout announced today that it is making its social scoring data available to businesses, who already use the company's influence-tracking scores to find key players in their targe
Bycarlah
SXSW ended Sunday, bringing to a close two weeks’ coverage of celebrities, music, gadgets, and Grumpy Cat.
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We were surprised not to hear about the 25th Google Panda update on Friday, after Matt Cutts discussed it at SXSW earlier in the week.
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Social got more measurable for advertisers this week, with both Pinterest and Twitter announcing they are improving their analytics tools.
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Last year, more than 50% of Google searches occurred on a smartphone or tablet.
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The US Federal Trade Commission has updated its decade-old Dot-Com Disclosures rules, which dictate how marketers must make ad disclosures on online platforms.
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In our previous post, 10 tips for successful email marketing, we discussed how you can ensure your marketing emails don’t get filtered out by your customers’ spam blockers, and what you can do
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