Blog

Digital marketers failed to make the best of this year's Academy Awards ceremony, with observers this morning deeming the majority of tweets to be failures.

Everyone's excited about Google Glass this morning, as the search giant announced that its smartphone-like headset will come to market by the end of the year, and fo

Relationships are the key to your digital marketing strategy. Your brand interacts with peers, influencers, and potential customers every day online, and the way you nurture those relationships hugely impacts the success or failure of your digital marketing efforts.

Only 37% of marketers routinely gain insight from analytics data, according to the MarketingSherpa Marketing Analytics Benchmark Report that was 

The use of mobile devices continues to rise, with some studies indicating as much as 20% of all web traffic comes from a smartphone or tablet. Marketers are attempting to keep pace with the times, with ad dollars beginning to catch up with consumer preferences.

Burger King is trending on Twitter this morning, but not due to any of the company's own publicity efforts.

Facebook's Graph Search creates real business value for likes and check-ins on the social media site, according to Clara Shih at Advertising Age.

Your brand voice is a key element of your brand identity. It helps determine how consumers relate to you and helps differentiate your business in a marketplace full of competitors all clamoring for customers’ attention.

TV viewing declined for the second year in a row, according to Adweek, but not because media viewership has decreased.

Guest blogging is an ideal way to expand your online network, expose your content to new readers, and increase traffic to your blog.