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You probably would agree that building your professional network will be a never-ending project requiring a lot of time and energy. You’d probably also agree that narrowing in on a few areas, perhaps even just one, may be the most effective choice you could make.

Jim Joseph is the President of Cohn & Wolfe North America, a global communications and public relations agency.

Instagram is becoming an increasingly vital part of a brand’s digital marketing mix.

You guessed it right - approximately 7 out of 10 small and medium-sized business (SMBs) believe increasing sales is the most important digital marketing goal, according to a 201

I once attended a social media panel for the mining industry. Mining is a highly-regulated industry where every press release is scrutinized by the BC Securities Commission to ensure what’s written meets standards for disclosure.

Peter Reek is the Founder and CEO of Smart Savvy + Associates, a Vancouver-based talent recruitment agency specifically for marketing teams.

BCAMA yesterday held its 2014 Vision conference. The event brought together local marketing professionals from an array of organizations such as Invoke Media, Canadian Cancer Society, and Ipsos.

Ohad Frankfurt is a co-founder and CEO of Swayy, a personalized content discovery platform.

On Thursday, May 8th, Smartt held a special digital marketing training course for local Chambers of Commerce, Boards of Trade, and Business Improvement Associations.

Twitter announced a new targeting option for advertisers yesterday on the company blog: language targeting.