Blog

5 Ways Digital Marketing has Affected Traditional Marketing Practices

Marketing professionals have been dealing with major shifts in technologies and communication channels.

Byjaniec

14 Apr 2014

Google Extends “Not Provided” to Adwords, Stops Reporting Paid Search Clicks Query Data

For the past few days, rumors have been going around the search engine marketing industry that Google would stop reporting search query data for paid search clicks, as it has already done for organic queries.

ByJohann Berriet

10 Apr 2014

Digital Marketing Interview Series with Tourism Richmond's Digital Marketing Manager

Brittany Senko is the Digital Marketing Manager for Tourism Richmond.

Byrayw

8 Apr 2014

How We Improved Our Social Media Performance with These 3 Tools

Do you want to see what bloggers or Twitter users are saying about your brand? Do you want better results from your online social interactions?

Byrayw

3 Apr 2014

Google Universal Analytics is officially out of beta

Google just announced this morning on its Analytics BlogSpot that Universal Analytics is now out of the beta phase.

ByJohann Berriet

2 Apr 2014

How to Overcome 9 Common B2B Marketing Challenges with Digital Marketing

The Internet and Mobile Web have presented many new challenges to B2B businesses.

Bymartinwong

2 Apr 2014

To Marketers Who Want to Improve their Social Media Marketing – But Can’t Get Started

Are you looking for new ways to increase your digital marketing knowledge? Are you searching for new ways to increase your company’s online conversion rate or social audience size?

Byrayw

1 Apr 2014

Use Digital Marketing Metrics to Avoid “Trial and Error” Syndrome

Digital marketing is a channel where every interaction can be tracked from start to finish, and with full attribution. And yet here we are a decade down the road of online marketing and most marketing departments seem una

Byjaniec

31 Mar 2014