Blog

Every time you share a piece of content online, you are creating an additional opportunity to connect with prospective clients. Your content lets you establish thought leadership and evoke the audience’s interest in your brand.
Byrayw
Rachel Thexton is a Partner at Dunn PR, a Vancouver-based PR agency. Here are her experiences and thoughts on the PR industry:   
Byrayw
Finding suitable digital marketing metrics that truly reflect your initiatives can be challenging for beginners. Here are 3 tips for narrowing down the metrics you really need to track for your marketing programs:
Byrayw
Google announced on Tuesday on its Inside Adwords blog that the company is rolling out “flexible conversion counting”.
ByJohann Berriet
When was the last time you used metrics to measure your marketing performance? Were you able to discover any insights? Here are 3 metrics that are killer when it comes to helping you evaluate marketing efforts:
Byrayw
Are you looking for ways to create compelling content without exhausting yourself? Do you feel clueless on what you should write next? Here are 5 easy tips to create content when you don’t have the slightest clue: 
Byrayw
At an event hosted by the BC Chapter of the American Marketing Association (BCAMA
Byrayw
Duncan Stewart is the Director of Research at Deloitte Canada - here are his thoughts on digital marketing:  
Byrayw
Online marketing doesn’t work in silos – it needs to be integrated with traditional marketing to become impactful.
Byrayw
Although running split-tests can help you increase your conversion rates, they can be time-consuming and difficult to perform frequently.
Byrayw

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