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All marketers understand the importance of measuring social media engagement; however, it’s hard to know which tools and metrics to use. Here are 3 tips you can assess social media performance:  

Valentine's Day is less than a couple days away and customers have already started searching online for gift ideas, as seen on the graph below: Canada:

Marketers, just like everyone else, make mistakes. Here are 5 major mistakes that marketers often make in digital marketing: 

Facebook is one of the major communication channels for companies to acquire new customers, engage with current clients, and develop a strong brand image. Here are 4 tips you can use to improve your Facebook presence:

Content marketing has become vital for companies who want to engage their desired audiences, promote products or services, and convert sales.

While the array of digital channels has allowed companies to target audiences easily, it has created difficulties for brands when they need to evaluate the effectiveness of each digital outlet.

Digital marketing offers an array of advantages that traditional media doesn’t. It enables companies to customize their advertisements for specific consumer groups, manage their ad expense based on their budget, and grow their own social communities.

There has been an explosion of new channels in digital media which makes it challenging for companies who are trying to find the best mix of digital media channels to promote their brand.

According to the theory F.R.Y. which stands for frequency, reach, and yield, there are only 3 ways to increase revenue. You have to either increase the frequency in which customers buy your products, increase your audience size, or increase the average purchase value.

Valentine's Day is a little over a week away and customers have already started searching online for gift ideas, as seen on the graph below: Canada: