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In a previous blog post, we discussed why it’s important to identify and target your influencers rather than do social media blasts to everyone who follows you.
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in·flu·ence: noun \ˈin-ˌflü-ən(t)s,: the effect that a person or thing has on someone’s decisions, opinions, or behaviour or on the way something happens.
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We can’t all be Number One on search engine results pages (SERPs). But sometimes just getting on the first page is good enough if your listing manages to stand out.
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If you love Google Analytics as much as we do, your fondest wish is that you could have it track all your digital marketing activities such as content marketing
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In Part 1 of this series on Mobile-Friendly Web Design, we discussed the different approaches available for making your website
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Our previous blog post, Why Marketing to Mobile Users Matters, provided overwhelming evidence that mobile device users of Smartphones and tablets actively rely on those devices a
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From the company that made web analytics free comes a novel service that combines consumer research with monetization of Internet content.
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Today we  revisit remarketing.
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There is no doubt that websites offer companies many opportunities to gather information about their visitors. When users ‘register’ they give away contact details to make a purchase, download a white paper, or watch a webinar.
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If you need yet another reason to invest in social media, here’s one: search engines are evolving to favour social media.
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